We are seeking a creative and proactive Social Media Executive to manage our social media platforms, develop engaging content, and drive audience engagement. The ideal candidate will be well-versed in social media trends, analytics, and best practices to increase brand visibility and customer interaction.

Key Responsibilities:

1. Content Creation and Management:

• Develop and schedule creative and engaging content across various platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Collaborate with the design and content team to produce visuals, videos, and copy.
• Ensure content aligns with brand voice and audience preferences.

2. Strategy and Planning:

• Assist in developing and implementing social media strategies to achieve business goals.
• Conduct market research and competitor analysis to identify trends and opportunities.

3. Community Engagement:

• Respond to comments, messages, and mentions promptly.
• Build and maintain relationships with followers, influencers, and brand advocates.

4. Analytics and Reporting:

• Monitor social media performance using tools like Google Analytics, Hootsuite, or Sprout Social.
• Generate reports on engagement, reach, and conversions.
• Use data insights to optimize future campaigns.

5. Campaign Management:

• Assist in running paid social media campaigns.
• Track budgets and ROI for sponsored posts and advertisements.

6. Collaboration and Coordination:

• Work with internal teams, including marketing, PR, and customer support.
• Coordinate with external agencies and influencers when necessary.

Requirements and Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Executive or similar role.
• Strong understanding of social media platforms and trends.
• Excellent written and verbal communication skills.
• Proficiency in social media management tools (e.g., Buffer, Hootsuite).
• Analytical mindset and experience with reporting tools.
• Creativity and attention to detail.

Preferred Skills:

• Basic graphic design and video editing skills.
• Familiarity with SEO and digital marketing strategies.
• Knowledge of influencer marketing and collaborations.

Benefits:

• Competitive salary and performance bonuses.
• Flexible work environment.
• Opportunities for career growth and development.

Office Timing

Shift: 10:00 AM to 07:00 PM

Experience: 6 months or 1 year.