Responsible for creating email marketing campaigns to promote company’s services. Determines target audience, devises a campaign, and launches an email campaign to generate leads for the company.
Responsibilities
Create email marketing campaigns to promote company’s services
Ensure marketing message is conveyed clearly and delivered properly to prospects
Ensure messages are sent in proper form and template
Proofread emails for clarity, grammar, and spelling
Create database of emails for lead generation
Follow up on interested respondents
Include persuasive 'call-to-action' in advertisements and promotions
Track and analyze direct and interactive marketing campaigns
Requirements
Proven work experience as an Email marketing specialist
Candidate should have hands-on experience on related technologies and tools
Proficiency in marketing automation technology
Excellent written and copywriting skills