Seeking an experienced social media marketer to maintain and expand social media presence for multiple technology brands. The desired candidate is a Twitter specialist with 3+ years prior experience in a full time, dedicated social media role. The social media specialist will develop content and strategy to maximize exposure within the Twitter platform including both paid and organic campaigns.
Must listen to Twitter feeds, seek strategic feeds, and build relationships without promoting but being helpful to those looking for assistance. Must coordinate responses from within the company by going to subject matter experts. Extensive knowledge of Twitter specific marketing is required, as is enthusiasm for the platform and subject matter. The Twitter Specialist candidate must also possess strong analytical skills and the ability to effectively capture campaign results in regular reports (ROI).
Job Responsibilities
Develop and implement Twitter strategy for multiple technology brands including both paid and organic activity
Develop content, maintain/execute content update schedule
Manage customer/prospect interaction through this platform managing replies, group posts, etc.
Social listening and reporting this data back to sales
Stay abreast of the latest trends and strategy in social media, make recommendations for improvement and evolution of strategy
Analytics and reporting for social media activity
Prerequisites
Bachelors Degree
3+ years full-time experience
Advanced social media knowledge