The Role: Ideate is looking for a Mid/Senior level Digital Marketer, for a full-time position. The role is specifically focused on maintaining an active presence on digital platforms by taking a lead on content creation and marketing, assisted by the team. You will help us position ourselves as a leading design consultancy through engaging content covering our updates, work, and thought leadership, while putting IDEATE in a place of authority for its expertise.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and advertising campaigns

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights and coordinate with design and content teams

• Brainstorm new and creative growth strategies

• Plan, execute, and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Instrument conversion points and optimize user funnels

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirement

• Proven working experience in digital marketing

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Solid knowledge of tools (e.g., Google Analytics, ,Email automation and Reporting-tools)

• Experience in setting up and optimizing Google Adwords campaigns and social media; particularly LinkedIn campaigns

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and measurement

Qualities We’re Looking For

• Skilled in the planning and execution of marketing and communications activities, primarily for digital channels.

• Collaborative mindset to work proactively and effectively with the design, video and animation, and other internal teams to implement your ideas.

• Monitoring and tracking performances of the campaigns and taking decisions to tweak the approach for best results.

• Knowledge of lead generation so you may work closely with the business development team when required

• Ability to work independently and responsibly while managing numerous projects simultaneously, even outside of their specialization

Basic Qualifications:

• Bachelor’s degree in marketing/communications or other relevant subject

• Previous working experience of at least 3-5 years