Digital Marketing Manager  
Friday Media Group   More jobs from this company

  Email this job
Job Details Back to Job Listing
 
Job Title:   Digital Marketing Manager
Category:   Marketing
Total Positions:   1
Job Location:   Lahore
Gender:   No Preference
Minimum Education:   Bachelors
Career Level:   Experienced Professional
Minimum Experience:   5 Years
Salary Range:   PKR 100,000 to 125,000 per Month
Apply By:   Mar 23, 2021
     
     
 
Job Description:

If you live and breathe digital marketing, we want to talk to you.



  • We are looking for a Digital Marketing Manager to work closely with the Head of Digital Marketing and develop, implement, track, and optimize our digital marketing campaigns across all digital channels.


Responsibilities



  • Plan and execute all digital marketing, including SEO/SEM, content marketing, email, social media and paid media campaigns

  • Design, build and maintain the brand's social media presence.

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Brainstorm new and creative growth strategies

  • Plan, execute, and measure experiments and conversion tests

  • Collaborate with internal teams to create landing pages and optimize user experience

  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Instrument conversion points and optimize user funnels

  • Collaborate with agencies and other vendor partners

  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


Requirements



  • Excellent verbal and written communication skills in English

  • Relevant hands-on work experienced with a proven portfolio

  • Experience in optimizing landing pages and user funnels

  • Experience with A/B and multivariate experiments

  • Solid knowledge of website analytics tools (e.g., Google Analytics, Search Console etc.)


Copyright 2021, International Islamic University. All Rights Reserved