Senior SEO / Digital Marketing Expert  
Ecommerce Communications   More jobs from this company

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Job Title:   Senior SEO / Digital Marketing Expert
Category:   Marketing
Total Positions:   1
Job Location:   Lahore
Gender:   No Preference
Minimum Education:   Bachelors
Career Level:   Experienced Professional
Minimum Experience:   5 Years
Salary Range:   PKR 40,000 to 60,000 per Month
Apply By:   Dec 24, 2020
     
     
 
Job Description:

Digital Marketing Expert Responsibilities

  • Planning digital marketing campaigns, including PPC , web, SEO/SEM, email, social media and display advertising
  • Maintaining our social media presence across all digital channels
  • Measuring and reporting on the performance of all digital marketing campaigns 

JOB short description:

  • If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
  • You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
  • You will work with supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities:

  • Plan and execute all digital marketing, including PPC, Facebook ads,adsense,.. SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Expert in Facebook ads & google Adwords PPC
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

 MUST KNOW

  •  AdWords PPC
  •  Facebook ads
  •  Google analytics

Company Information
 
Company Name:  Ecommerce Communications
Company Description:
Dubai based internet company with worldwide customer service

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